Entries by Stephen Proffitt

The 800 Pound Gorilla: The Internet eTailer

Amazon is just revolutionizing retail, any other adjective or any other verb would suffice. They are changing the way every retailer on the planet is thinking about retailing, and if they aren’t, they should be thinking about it differently because of Amazon, even Big Box retailers have had to change the way they do business […]

Is Your Business Trapped In A Time Warp? 12 Signs that You Are Stuck & Will Lose Business To The Competition

Once upon a time we all lived in small towns, or at least tight knit communities and neighborhoods.  If you needed your hair cut you’d go to Kelly’s Barber Shop, you bought your sandwiches from Sub Shop #10, and the pharmacy on the corner didn’t belong to Walgreens.  Businesses didn’t have to market, network, advertise, […]

6 Reasons to Avoid DIY Website Builders

If you clicked on this link, it’s very likely you are… A new business in need of “web presence” (not to be confused with a website) An existing business with outdated, “I hate mobile” website coding. Have an OK website, but need an increase in “Web Presence” to get a leg up on competitors. The […]

Marketing Your Small Town Business

Marketing is not a one-size fits all process – small town business marketing ideas differ from marketing ideas that work in a city. In order to be successful, you must cater your marketing toward your target customer audience and reach them appropriately. Small town market demographics The first thing to do is to figure out how to […]