If your business will be present at a local event and marketing to a captive audience, make sure you pay attention to the six lessons:
- Make sure you’ve got a website. Obviously, check that it works before you print your signs and business cards. An eBay store doesn’t count, either; it needs to be your own site.
- Make sure your website is mobile-friendly. If you’re at an event where you’re selling something, it’s likely that customers will price shop. If you’re not selling anything, you still want people to be able to check out your company.
- Make sure your site is well designed for a good user experience. Unless you’re purposefully going for the retro-kitsch thing, don’t have a site that looks like it was designed in the early ’90s. Make sure your site is easy to navigate, and definitely be sure to optimize your site with the correct local signals so you’ll rank well in local searches.
- Make sure your email address uses your site’s domain name. AOL addresses make you look less professional, and a branded email helps showcase your URL whenever someone sees your email address.
- Make sure you’re using a local number. This is especially important on your website, but on business cards and ads, too.
- Make finding your social properties easy. If you’re printing business cards, fliers or ads, make sure you list the URLs for your social properties, not just icons.